Design is a strange animal.
Imagine if you went to your doctor and came home to find your entire medical history, profile, and name on your doctor’s public website being used to promote your doctor’s business.
Imagine if you needed the services of an attorney and the same thing happened. Chances are good that you’d be embarrassed, disappointed, and maybe even angry.
Why, then, is it acceptable for design professionals to solicit clients, charge those clients, and then use their clients’ work to promote their own design firm?
It’s not. Design—especially strategy and planning—is often proprietary and private. At k629, we understand that and it’s the fundamental cornerstone of our business. We don’t solicit business or pursue “leads,” like many other design firms. Instead, we let our reputation speak for us.