The k629 strategy is simple: we study, study, study.
Over the past ten years, we have developed a database of more than 5,000 place brands, and have charted the evolution of these brands over time. From this expansive data source, we have found that 86% of brands fail within the first year of introduction. That means that only 14% of place brands continue a year from launch. We estimate nearly $75 million dollars has been spent on failed place brands. Most civic leaders agree that with statistics like these, place branding is a gamble that most politicians are not willing to take.
k629 proprietary tools are not available to designers. We use this database to identified the five most common types of place brands and the three most common reasons for brand failure. From this unparalleled source of information, we are also able to understand which brand elements work, and those that don’t.
We are eager to share this information with your organization, and look forward to putting this to work to ensure a significant return on your place branding investment. Contact us today to arrange a complimentary consultation.